Less guesswork.
More margin.

Traditional Thermograph

Date Time Temp °C
Aug 20 08:00 -19.9
Aug 21 11:20 -19.7
Aug 22 18:50 -20.1
Aug 22 14:30 -10.2
Aug 22 18:00 -19.8
Aug 23 05:10 -19.9
Aug 24 09:30 -20.0

Echo Contextual Intelligence

Aug 20, 08:10 – Vessel Departed -19.9°C
Departed Guayaquil port
Aug 21, 11:20 – Mid-Ocean -19.7°C
In transit to Busan • Vessel: CMA CGM BYBLOS
Aug 22, 08:00 – Vessel Arrived Busan -20.1°C
Transshipment port
Aug 22, 14:30 – Temperature Spike -10.2°C Alert
Temperature spike detected during transshipment in Busan, South Korea • Duration: 5 hours
Aug 22, 19:30 – Vessel Departed Busan -19.8°C
En route to Tianjin • Vessel: CHANG SHUN QIAN CHENG
Aug 24, 09:30 – Vessel Arrived Tianjin -20.0°C
Destination port
Echo

Smarter shipping. Stronger margins.
From $12 per shipment.

Replace old loggers with Echo and settle issues in minutes, not weeks.

Suply’s AI syncs temperature data with vessel and port activity to deliver instant context—speeding up resolutions, avoiding costly claims, and keeping customers on your side.

Prices starting from only $12 per shipment

The Echo Difference



Cargo aware

Echo knows what’s inside, understands what “good” looks like for that cargo



Journey aware
Tied to vessel milestones, satellite AIS, and port events



Risk aware

Highlights delays, congestion, and defrost cycles in context



Buyer proof

Audit-ready reports that explain what happened, where, and why

The Thermograph is history

Every day, millions of perishable shipments move with devices that don’t actually know what they’re protecting.

❌ They only track temperature.
❌ They don’t know shrimp from grapes, or wine from cherries.
❌ They don’t know the vessel, the voyage, or the risk.
❌ They miss transshipments, feeder swaps, and dwell times — the riskiest stages of the journey.

❌ And at arrival? You’re left hunting a logger for a PDF that explains nothing in context.

That’s why claims drag on, discounts creep in, and trust erodes.

“Old loggers gave us PDF’s, Suply gives us answers. We’ve gone from writing discounts to protecting margin—hundreds of thousands saved, same line item.”

M. Rodriguez - Global Seafood Exporter

Protects your cargo
No more blind voyages

Protects your deal
Cuts disputes short

Protects your margins
From $12, not $40+

How does it work?

Thermographs are history.
They only track temperature — blind to what’s inside, where it’s going, or when it’s at risk.

Echo changed that.
Attach Echo to the cargo. Tiny and non-DG. Add a BOL, and Suply instantly maps the voyage — vessel, ports, transshipments, dwell times, and weather.

Smart. Simple. Proof-ready.
Echo records quietly in transit. When it’s scanned at arrival — or during a dispute — Suply automatically stitches everything together: sensor data, voyage context, and event history. No searching through logs. No guessing what happened or when.

From data to understanding.
Echo doesn’t just show a temperature spike — it shows why it happened. A feeder delay, a transshipment dwell, a power cut. It’s the full story, ready to share in seconds.

From data to proof.
The result: a clear, vessel-aware “Condition Passport” that resolves claims faster, cuts discounts, and builds lasting trust.

Get Echo.
Cut Disputes.

Protect your cargo for as little as $12 per shipment.

Start Shipping Smart

  • No. Echo is not a SIM device. Instead, we track the journey live (vessel, container events, ports, delays, weather) and capture the cargo’s condition throughout. The condition record is unlocked on demand.

  • Anyone you choose — buyer, receiver, surveyor, or colleague — can scan the container with their phone from within 50 metres. One tap, no app, no login. The data is instantly uploaded, stitched into the shipment timeline, and automatically shared with you. You’re notified the moment it happens. Share the unique link over WhatsApp or through our platform. It literally could not be easier.

  • A comprehensive report: temperature events logged every 2 minutes, matched against vessel movements, port delays, transshipments, and cargo-specific thresholds. It’s ready for buyers, insurers, or dispute resolution.

  • Yes. Reports can be delivered in Chinese, Spanish, French, Dutch, and more. Our AI adapts the language so buyers see data in a format they understand—no translation needed.

  • Let’s say Echo records a temperature spike. On its own, that’s just a number. But Echo ties it to the journey:

    “Temperature rose by 3°C for 6 hours during transshipment in Busan, South Korea, traced to a reefer malfunction while waiting for feeder loading.”

    Instead of guesswork, you see the cause, location, and timing—and have proof to resolve disputes quickly.

  • Every 2 minutes, for the entire duration of the shipment, no matter how long it runs.

  • It removes the grey areas around claims, rejections, and buyer disputes. Instead of a flat PDF graph, you get a full story: what happened, when, where, and whether the cargo stayed “good.”

  • About the size of a stick of gum. Small, discreet, and recyclable.

  • Echo is single-use—simpler for operations and QA, always fresh, always calibrated.

  • Yes. Echo produces audit-ready reports widely accepted by insurers and surveyors.

  • Yes. We provide CO₂ estimates for each shipment, based on vessel route, delays, and transshipments.

  • Dumb loggers only give you a PDF graph after arrival. Echo gives you a cargo-aware, journey-aware report that shows context and proof.

  • Real-time trackers are live but expensive and bulky. Echo delivers live journey awareness + on-demand condition records at scale, for $12 per shipment

  • You don’t see live condition readings minute-by-minute. You scan on arrival or during transit to release the condition record. Bluetooth works up to ~50m; best scanned near door.

  • You do. Reports can be shared with buyers or insurers at your discretion.

  • Drop Echo into the container, press to start, ship. Your first scan builds a buyer-ready report.

  • Yes. From $12 per shipment, you get it all: the Echo device, vessel tracking, container tracking, AI-powered analysis, and comprehensive reports—all bundled into one simple price.

We get it — this is new technology.

You’re going to have questions, and we’re here to answer them. But if you’d rather speak to us directly, click here.

Solution Comparison

← Swipe to compare →

Feature Dumb Logger Real-Time Echo
Cargo-aware
Vessel & voyage context
Port delays & dwell times
Transshipments
Defrost cycle recognition
Audit-ready proof
Scan with any phone
Data without finding device
Always-on awareness
No DG battery
Small & recyclable
Insurance approved
CO₂ tracking
Single-use device
Cost per shipment$5–20$40–90+$12
Scales at volume

Dumb = blind. Real-time = costly. Echo = smart, $12.

*Echo can be scanned via Bluetooth within 50 m — no app needed.*

Less guesswork. More margin.

Slide to estimate savings when moving devices to Echo.

Monthly Units

200

Adjust the slider above to match your volume.

Current Spend vs Echo (devices)

Current devices$0

Echo devices$0

Device Δ savings$0

Ops Time Value

Dashboard, ETAs, claims & surveyor coordination (estimated automatically).

Hours saved0 h

Value of time saved$0

Fewer Discounts

Echo + AI ties temperature to vessel/port events → clearer fault.

Incidents/month0

Discounts avoided$0

Estimated Savings

Monthly$0

Annual$0

Talk to Us

Assumptions are editable. Directional estimate only.